From Ambition to Acclaim. Real Results.

Challenge

A successful Chinese B2B technology company wanted to expand globally but lacked brand recognition outside Asia. Western buyers associated Chinese brands with low cost rather than innovation and quality. The company needed to completely reposition its brand identity for international markets.

Solution

We created a full brand transformation strategy that honored the company's Chinese heritage while appealing to Western sensibilities. This included redefining brand values, creating new visual identity, developing thought leadership content, and launching integrated campaigns across digital and traditional channels. We positioned the company around innovation, reliability, and customer partnership rather than price.

Results

• ✓180% increase in brand recognition in target markets
• ✓Successfully repositioned from "budget option" to "innovation leader"
• ✓Brand preference score increased from 12% to 58%
• ✓Featured as "Brand to Watch" in 15+ industry publications

Challenge

A successful Chinese consumer electronics brand wanted to expand into European markets but faced intense competition from established local and international brands. Consumer perception of Chinese products remained a significant barrier.

Solution

We repositioned the brand around quality, innovation, and sustainability—values that resonate strongly with European consumers. Launched influencer partnerships with respected tech reviewers, secured product placements in lifestyle publications, and created compelling narrative around the company's commitment to environmental responsibility.

Results

• ✓200% year-over-year growth in European sales
• ✓Achieved #1 market position in target categories
• ✓85% positive sentiment in social media mentions
• ✓Distribution agreements with major European retailers

Challenge

The CEO of a major Chinese manufacturing company wanted to raise his profile on the international stage to facilitate business partnerships and attract investment. He lacked visibility in Western business circles and international speaking opportunities.

Solution

We crafted a thought leadership strategy positioning the CEO as an expert on industrial innovation and smart manufacturing. Secured byline articles in Forbes, Harvard Business Review, and Industry Week. Arranged speaking engagements at major industry conferences and facilitated strategic media interviews.

Results

• ✓50+ speaking engagements at international conferences
• ✓Featured in Forbes, HBR, and Bloomberg Businessweek
• ✓LinkedIn following grew from 2K to 150K
• ✓Facilitated partnerships with three Fortune 500 companies

Challenge

An innovative Chinese electric vehicle manufacturer wanted to enter the US market, one of the most competitive and established automotive markets globally. Brand awareness was near zero, and US consumers had limited exposure to Chinese auto brands.

Solution

We created an integrated PR campaign highlighting technological innovation, sustainability credentials, and competitive pricing. Arranged test drives for automotive journalists, secured coverage of new model launches, and built social media community through engaging content and influencer partnerships.

Results

• ✓1M+ social media reach in first 6 months
• ✓Featured in Automotive News, Car and Driver, Motor Trend
• ✓5,000+ pre-orders before official US launch
• ✓92% positive review scores from automotive press

Challenge

A Chinese medical device company developing AI-powered diagnostic tools needed to gain trust from US healthcare providers and navigate complex regulatory landscapes. The medical community was unfamiliar with the brand and skeptical of AI healthcare applications.

Solution

We focused on building credibility through scientific validation, partnering with respected medical institutions for clinical trials, and securing coverage in medical journals and healthcare publications. Arranged speaking opportunities at medical conferences and facilitated relationships with key opinion leaders in the healthcare community.

Results

• ✓Partnerships with 300+ US physicians
• ✓FDA approval secured ahead of schedule
• ✓Coverage in JAMA, The Lancet, and Healthcare IT News
• ✓Adopted by 25 major US hospital systems

Challenge

A promising Chinese fintech company needed to raise its profile to attract US investors and strategic partners. The company had innovative technology but lacked visibility in the competitive fintech ecosystem and faced concerns about regulatory compliance.

Solution

We positioned the company as a leader in financial innovation while emphasizing its commitment to security and compliance. Secured coverage in financial media, arranged pitches to venture capital publications, and facilitated introductions to key investors through strategic networking.

Results

• ✓Successfully closed $500M Series C funding round
• ✓Featured in TechCrunch, Forbes, and Financial Times
• ✓Partnerships with three major US financial institutions
• ✓400% increase in qualified investor inquiries